Promoter and owner of Arena Xalapa. His passion for lucha libre was so much that he decided to practice wrestling in despite of his age; many people thought his age would be an obstacle, but they were wrong. By 2000 he acquired his wrestling license as El Soberano.
His debut was on 2002 with Universo and Eslabón Perdido. The name of El Soberano was his own idea. As promoter, he booked big names in Mexican Lucha Libre such as Los Villanos, Los Brazos, Tinieblas, Octagón, Terremoto, Maremoto, Máscara Sagrada, Fishman, Sangre Chicana, Mano Negra, El Signo, Negro Navarro, El Texano, El Satánico, El Dandy and more.